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Australia Privacy Principles (APPs) Compliance

Australia Privacy Principles (APPs) Compliance

In Australia, the Australian Privacy Principles (APPs) set out the guidelines that organizations must follow to protect the personal information of their clients and customers. These principles form part of the Privacy Act 1988 and apply to businesses, government agencies, and not-for-profit organizations.

What Are APPs?

APPs are a set of 13 principles that provide a framework for the collection, use, storage, and disclosure of personal information. The principles are designed to protect the privacy of individuals and ensure that their personal information is handled appropriately.

The principles apply to all personal information, including sensitive information such as health records, criminal records, and biometric data. They also apply to personal information that is collected and stored outside of Australia.

Key Principles of APPs

The APPs cover a range of key principles, including:

  • Open and transparent management of personal information.
  • An individual’s right to access their personal information.
  • An individual’s right to request corrections to their personal information.
  • The collection of personal information must be necessary and relevant to the purpose of collection.
  • The collection of personal information must be lawful and fair.
  • Individuals must be made aware of the purposes for which their personal information is being collected.
  • Personal information must be protected from misuse, interference, and loss, as well as unauthorized access, modification, or disclosure.
  • Organizations must take reasonable steps to ensure the accuracy of personal information they hold.
  • Personal information must not be kept longer than necessary.
  • Individuals have the right to make complaints about breaches of privacy.

These principles apply to personal information collected on or after March 12, 2014.

How Businesses Can Be Compliant with the APPs?

To comply with the APPs, businesses must:

  • Develop a privacy policy that explains how they collect, use, store, and disclose personal information.
  • Provide individuals with a copy of their privacy policy upon request.
  • Take reasonable steps to ensure the security of personal information.
  • Provide individuals with access to their personal information and the ability to request corrections.
  • Obtain consent from individuals before collecting their personal information.
  • Only collect personal information that is necessary for the purposes of the business.
  • Provide individuals with the option to opt-out of direct marketing communications.

How DataSunrise Can Help?

DataSunrise is a leading provider of database security solutions that can help businesses comply with the APPs. DataSunrise provides a range of tools, including data masking, data discovery, and database audit.

Data Masking tool ensures that sensitive information is not visible to unauthorized users. It can be used to mask personal information such as names, addresses, and email addresses, as well as sensitive information such as credit card numbers and social security numbers.

Sensitive Data Discovery tool helps businesses identify where personal information is being stored in their databases. This tool can be used to locate personal information that may have been inadvertently stored in a database that is not used for that purpose.

Database Activity Monitoring tool audits all database activity to ensure that personal information is being accessed appropriately. This tool can be used to identify and prevent unauthorized access to personal information, as well as to track any changes that are made to the database.


The Australian Privacy Principles are designed to protect the privacy of individuals and ensure that their personal information is handled appropriately. By implementing the key principles of the APPs and using tools such as those provided by DataSunrise, businesses can ensure that they are compliant with the regulations and protect their customers’ personal information from misuse and unauthorized access.


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